Let's Know About

Keith Mckay

CEO & Founder of Prime Choice Funding Inc.

NMLS #150966 • CA DRE #01700118

Pioneering success in mortgage and real estate since 2007.

CEO, Mentor, Builder of Opportunity

Keith McKay is the CEO & Founder of Prime Choice Funding, Inc., an award-winning mortgage and real estate company recognized by Scotsman Guide as a top producer in the industry. With nearly two decades of experience, Keith has built a reputation not just for closing deals—but for opening doors: to careers, to financial empowerment, and to innovative business models that help professionals scale beyond traditional limits.

But his impact doesn’t stop there.

Keith is also the force behind Prime Choice Solar and NOREAO—a revolutionary platform designed to give real estate professionals, loan officers, CPAs, tax preparers, and entrepreneurs the tools to grow their business and their income through marketing, automation, and a fully supported path to earning an NMLS license.

Whether you’re a seasoned pro or just starting out, Keith’s approach provides a system to expand your service offerings and generate multiple revenue streams—all while delivering more value to your clients.

What Keith Does

Coach & Lead

Get direct access to Keith with a no-fluff, high-accountability approach to growth. Set clear targets, track your progress, and receive weekly guidance designed to sharpen your skills and speed up your success.

Provide systems

With NOREAO marketing strategies and the PCFGo suite of tools and templates, you’ll have a plug-and-play framework to grow your client base, close more deals, and automate what used to take hours.

Drive execution

No more chaos or missed deadlines. Keith’s operational model ensures smooth workflows, proactive communication, and rapid speed to clear-to-close.

Build careers

This isn’t just a job—it’s a launchpad. With structure, real-time feedback, and a scalable network of like-minded professionals, Keith helps you build a career that grows with you.

Why Professionals Partner with Keith

If you’re in real estate, tax, lending, or any service-based business, you know how important it is to diversify your income while staying focused on your clients. Keith’s model lets you do exactly that—adding mortgage and solar solutions to your portfolio without having to build from scratch.

Whether you’re looking for a side stream of revenue or building a full-blown enterprise, Keith’s platform gives you the tools and support to make it happen.

Let’s talk about how you can grow smarter, move faster, and build a business you're proud of.